NMC's funding application review and analysis evaluates a variety of minimum performance standards that indicate a product's degree of risk and potential for sales growth. A product's performance and other variables listed below determine whether and to what degree a project will be funded. The revenue generated by sales of your product represents the principal collateral from which NMC is repaid for its advances. Once funding has been approved, NMC adheres to a structured Media Financing Process.

We evaluate the following:

• Break-Even Profit and Loss Analysis: The financial formula that helps determine the potential for success by quantifying how much revenue must be generated per sale in order to cover all the product's direct costs
• Media Efficiency Ratio (MER): The ratio of sales dollars generated for each advertising dollar spent
• Inventory Levels
• Average Revenue Per Order (including upsells)
• One Pay vs. Multipay Offers: What percentage of orders are paid up front rather than in installments (if offered)
• Returns and Credits

To determine whether a direct response product qualifies for funding consideration, a pre-qualification application must be completed. Upon preliminary approval, NMC will request a full application, and a final decision is usually made within two weeks from date of submission. Funding approval may take longer depending on how quickly you are able to provide the completed application and associated documents.

If you're interested in a no-obligation review of your media financing requirements, we invite you to complete our online pre-qualification application today!