Newtek Media Capital (NMC) provides short-term financing and management services to small businesses engaged in direct response marketing through television, print, radio and online advertising.

NMC provides capital to fund the expansion of an infomercial television advertising campaign by enabling the product owner or production company to purchase television time, the largest single expense of a direct response TV campaign. Sales generated by the infomercial create a source of funds through which NMC is repaid for the advances it makes.

Robert Hanington - Chief Executive Officer has been running direct response marketing companies since 1995. Mr. Hanington was the co-developer of the abdominal exercise device technology that was popularly known as the Ab Roller. Since 1994, the Ab Roller has accrued more than $1 billion in worldwide sales. As president of the company that coordinated the sale and licensing of the Ab Roller products, Mr. Hanington developed first-hand expertise in the critical components of direct response marketing including inventory planning, media-buying, telemarketing and fulfillment operations. Hanington also serves as CEO of Direct Creations and oversees the worldwide marketing and distribution of the Zen Oracle Putting Trainer, a putting training device endorsed by PGA Tour standout, Jesper Parnevik.

Eric Crouse – has been managing Direct Response campaigns since 2002,  specializing in high ticket items using soft offers and free trials in DRTV, radio and print media.  Crouse has served as a leading call center consultant, recently training sales agents in scripted environments at both AAA of Southern California and Abbott Laboratories.   Mr. Crouse is also the co-founder of 3V Marketing, a specialty marketing company providing Campaign Optimization and Campaign Management services.  Additional areas of focus include marketing and brand management and creative messaging with the goal of converting the maximum number sales while ensuring a positive customer experience.

Ryan Dall –serves as the day to day Director of Newtek Media Capital.  Since 2001, Mr. Dall has held various positions in direct response marketing providing companies and product owners with highly skilled campaign management, creative, media buying, call center, and customer relations services.  Mr. Dall also serves as Managing Director of 3V Marketing, a specialty marketing company providing Campaign Optimization and Campaign Management services aimed at helping product owners and campaign managers derive the most profit from their direct response marketing campaign investments.  

Newtek Media Capital
1440 Broadway, New York, NY 10018
212-356-9540
info@newtekmediacapital.com